{"id":25,"date":"2026-06-04T14:13:40","date_gmt":"2026-06-04T12:13:40","guid":{"rendered":"https:\/\/lukaszbylica.pl\/?page_id=25"},"modified":"2026-08-14T00:07:39","modified_gmt":"2026-08-13T22:07:39","slug":"strona-glowna","status":"publish","type":"page","link":"https:\/\/lukaszbylica.pl\/","title":{"rendered":"Strona g\u0142\u00f3wna"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Desktop” _builder_version=”4.24.0″ _module_preset=”default” height=”100vh” custom_margin=”-100px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” admin_label=”Wiersz” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” height=”100%” custom_padding=”|||32px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ disabled_on=”on|on|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding=”240px||||false|false” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px|||18px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel||||||||” text_text_color=”#000000″ text_font_size=”54px” text_line_height=”1em” z_index=”100″ hover_enabled=”0″ text_font_size_tablet=”64px” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Warto\u015b\u0107 Twojej
oferty, to efekt
budowy przewag strategicznych.<\/strong><\/p>\n

[\/et_pb_text][et_pb_icon font_icon=”7||divi||400″ icon_color=”#000000″ url=”#intro” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”200px||||false|false” animation_style=”bounce” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” background_enable_image=”off” background_position=”center_right” overflow-x=”hidden” overflow-y=”hidden” overflow-x_tablet=”hidden” overflow-x_phone=”hidden” overflow-x_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_image src=”https:\/\/lukaszbylica.pl\/wp-content\/uploads\/2026\/06\/www-cover-5.jpg” title_text=”\u0141ukasz Bylica – Rozwijam Produkty, us\u0142ugi i ca\u0142e firmy.” _builder_version=”4.24.0″ _module_preset=”default” background_enable_image=”off” background_position=”center_right” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”-65px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” z_index=”1″ max_height=”90vh” custom_margin_tablet=”-150px|||-120px|false|false” custom_margin_phone=”-150px||-75px||false|false” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Mobile” _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/lukaszbylica.pl\/wp-content\/uploads\/2026\/06\/www-cover-4.jpg” positioning=”none” position_origin_a=”top_center” vertical_offset=”-219px” min_height=”100vh” height=”100vh” custom_margin=”-100px||||false|false” custom_padding=”0px|16px|0px|16px|false|true” global_colors_info=”{}”][et_pb_row make_equal=”on” admin_label=”Wiersz” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” min_height=”100%” height=”100vh” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Kolumna” disabled_on=”off|off|on” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”320px||||false|false” custom_padding_last_edited=”off|desktop” custom_css_free_form=”selector {|| display: flex;|| flex-direction: column;|| justify-content: flex-end;|| height: 100%;||}” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|800||on|||||” text_font_size=”20px” max_width=”60%” custom_margin=”||200px||false|false” global_colors_info=”{}”]<\/p>\n

Warto\u015b\u0107 Twojej
oferty, to efekt
budowy przewag strategicznych.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Intro” module_id=”intro” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”36px|16px|72px|16px|false|true” custom_padding_tablet=”36px|16px|72px|16px|false|true” custom_padding_phone=”||0px||false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Wiersz” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” height=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel|||on|||||” text_text_color=”#000000″ text_font_size=”36px” text_line_height=”1.2em” header_2_font=”Space Grotesk|700||on|||||” z_index=”100″ width=”100%” overflow-y=”visible” custom_margin=”||32px||false|false” custom_margin_tablet=”||32px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”64px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Ale strategia to nie plan.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px|0px||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel Light|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” z_index=”100″ text_orientation=”justified” width=”75%” width_tablet=”75%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”|||32px|false|false” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”64px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.2em” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Strategia okre\u015bla, co robimy i dlaczego. Plan dzia\u0142ania ustala, kiedy i jak to zostanie zrealizowane.<\/p>\n

To dwa r\u00f3\u017cne narz\u0119dzia. Dlatego nie powinni\u015bmy myli\u0107 strategii z dostosowywaniem swoich dzia\u0142a\u0144 do utartych standard\u00f3w, w ramach kt\u00f3rych dzia\u0142aj\u0105 podobne biznesy w naszej wybranej bran\u017cy.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Intro” module_id=”intro” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”36px|16px|72px|16px|false|true” custom_padding_tablet=”36px|16px|72px|16px|false|true” custom_padding_phone=”||0px||false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Wiersz” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” height=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel|||on|||||” text_text_color=”#000000″ text_font_size=”36px” text_line_height=”1.2em” header_2_font=”Space Grotesk|700||on|||||” z_index=”100″ width=”100%” overflow-y=”visible” custom_margin=”||32px||false|false” custom_margin_tablet=”||32px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”64px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Standardy bran\u017cowe s\u0105 gwarancj\u0105. przeci\u0119tno\u015bci.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel Light|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” z_index=”100″ text_orientation=”justified” width=”75%” width_tablet=”75%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”0px||||false|false” text_font_size_tablet=”64px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.2em” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Wzorowanie oferty na sprawdzonych rozwi\u0105zaniach podobnych firm wydaje si\u0119 s\u0142usznym pierwszym krokiem. Problem pojawia si\u0119, gdy staje si\u0119 krokiem ostatnim. Wchodzimy wtedy na ustabilizowany rynek i walczymy tymi samymi argumentami o tych samych klient\u00f3w.<\/span><\/p>\n

Powielanie cudzych modeli ma jednak jeszcze jeden skutek<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Intro” module_id=”intro” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”36px|16px|72px|16px|false|true” custom_padding_tablet=”36px|16px|72px|16px|false|true” custom_padding_phone=”||0px||false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Wiersz” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” height=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel|||on|||||” text_text_color=”#000000″ text_font_size=”36px” text_line_height=”1.2em” header_2_font=”Space Grotesk|700||on|||||” z_index=”100″ width=”100%” overflow-y=”visible” custom_margin=”||32px||false|false” custom_margin_tablet=”||32px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”64px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Tw\u00f3j model biznesowy ju\u017c si\u0119 zestarza\u0142.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel Light|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.2em” z_index=”100″ text_orientation=”justified” width=”75%” width_tablet=”75%” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”0px||||false|false” text_font_size_tablet=”64px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.2em” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Prowadzenie biznesu z czasem staje si\u0119 coraz trudniejsze \u2014 zainteresowanie spada, mar\u017ce si\u0119 kurcz\u0105, a dzia\u0142ania, kt\u00f3re kiedy\u015b przynosi\u0142y efekty, przestaj\u0105 je przynosi\u0107. Nie zawsze wynika to z b\u0142\u0119d\u00f3w w realizacji.<\/p>\n

Oczekiwania klient\u00f3w ewoluuj\u0105. Potrzeby, na kt\u00f3re projektowali\u015bmy swoje rozwi\u0105zania, dzi\u015b wygl\u0105daj\u0105 inaczej ni\u017c kilka lat temu. Modele biznesowe budowane na tym, co sprawdza\u0142o si\u0119 wcze\u015bniej, nie nad\u0105\u017caj\u0105 za t\u0105 zmian\u0105 \u2014 i zamiast pyta\u0107, jak robi\u0107 to samo lepiej, warto zapyta\u0107: czy to co oferujemy nadal jest komu\u015b potrzebne?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” prev_background_color=”#ebebeb” next_background_color=”#ebebeb” disabled_on=”off|off|off” admin_label=”Intro” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”92px|16px|92px|16px|true|true” custom_padding_tablet=”128px|16px|128px|16px|true|true” custom_padding_phone=”72px|16px|72px|16px|true|true” top_divider_style=”asymmetric” top_divider_height=”50px” top_divider_flip=”vertical” bottom_divider_style=”asymmetric” bottom_divider_height=”50px” bottom_divider_flip=”horizontal” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row make_equal=”on” admin_label=”Wiersz” _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” height=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ disabled_on=”off|off|off” _builder_version=”4.24.0″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” custom_padding_tablet=”320px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Bodoni Moda||||||||” text_text_color=”#000000″ text_font_size=”32px” text_line_height=”1.2em” z_index=”100″ text_orientation=”center” width=”45%” width_tablet=”45%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||32px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”64px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

„Na szczycie \u0142a\u0144cucha decyzyjnego zawsze stoi prezes, dyrektor lub manad\u017cer. Ale w ostateczno\u015bci ofert\u0119 ocenia konsument.”<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Intro” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”32px|16px|32px|16px|true|true” custom_padding_tablet=”0px|16px|0px|16px|true|true” custom_padding_phone=”72px|16px|72px|16px|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” max_width=”1280px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.24.0″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel|||on|||||” text_text_color=”#000000″ text_font_size=”36px” text_line_height=”1.2em” header_2_font=”Space Grotesk|700||on|||||” z_index=”100″ width=”100%” overflow-y=”visible” custom_margin=”||32px||false|false” custom_margin_tablet=”||32px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”64px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” text_orientation=”center” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Tw\u00f3j model biznesowy ju\u017c si\u0119 zestarza\u0142.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.0″ _module_preset=”default” width=”100%” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#666666″ text_font_size=”11px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

I<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#666666″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Problem<\/p>\n

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Odkrywamy jak\u0105 potrzeb\u0119 klienta w\u0142a\u015bciwie zaspokajasz.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#666666″ text_font_size=”11px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

II<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#666666″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Discovery<\/p>\n

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Konfrontujemy jak na t\u0119 potrzeb\u0119 odpowie Twoja oferta.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#666666″ text_font_size=”11px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

III<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#666666″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Development<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Funnel||||||||” text_font_size=”22px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Definiujemy wytyczne i warto\u015bci kt\u00f3rymi pokierujesz swoj\u0105 firm\u0105.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Warto\u015b\u0107 Twojejoferty, to efektbudowy przewag strategicznych.Warto\u015b\u0107 Twojejoferty, to efektbudowy przewag strategicznych.Ale strategia to nie plan.Strategia okre\u015bla, co robimy i dlaczego. Plan dzia\u0142ania ustala, kiedy i jak to zostanie zrealizowane. To dwa r\u00f3\u017cne narz\u0119dzia. Dlatego nie powinni\u015bmy myli\u0107 strategii z dostosowywaniem swoich dzia\u0142a\u0144 do utartych standard\u00f3w, w ramach kt\u00f3rych dzia\u0142aj\u0105 podobne biznesy w naszej wybranej bran\u017cy.Standardy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

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